Vernon Memorial Hospital
dba Vernon Health Hospital ·
Viroqua, Vernon County, WI
· CCN 521348
Licensed to Vernon Memorial Healthcare Inc
Composite
19.2
rank score
Distress
9
FY2023
Fit
38
vs thesis
Estimated ticket
$1.5M–$3.1M
18 beds ·
within envelope
Ownership
nonprofit
CAH
Why it ranks here
- 90-150 days cash on hand
- occupancy 30-45%
- rural — cheaper but limited density
- very small facility
- very small ticket — sub-scale as a platform asset
- thin occupancy
- nonprofit — expect AG conversion review
Latest financials · FY2023
| Net patient revenue | $83.1M |
| Operating margin | 13.5% |
| Total margin | 10.5% |
| Days cash on hand | 128 |
| Current ratio | 4.62 |
| Occupancy | 42% |
Facility
| Beds | 18 |
| Facility type | CAH |
| Setting | rural |
| Ownership class | nonprofit |
| Per-bed (low) | $85.0K |
| Per-bed (high) | $170K |
Financial history
| FY | Beds | Net patient rev | Net income | Op margin | Total margin | Days cash | Current ratio | Occupancy | Discharges | Distress |
|---|---|---|---|---|---|---|---|---|---|---|
| 2020 | 25 | $71.8M | $5.4M | 10.6% | 7.1% | 188 | 3.33 | 38% | 1,335 | 6 |
| 2021 | 25 | $76.8M | $12.4M | 14.7% | 14.4% | 254 | 3.67 | 41% | 1,326 | 6 |
| 2022 | 25 | $77.0M | $-416K | 13.3% | -0.6% | 180 | 3.23 | 36% | 884 | 13 |
| 2023 | 18 | $83.1M | $9.4M | 13.5% | 10.5% | 128 | 4.62 | 42% | 741 | 9 |
Owners
| Owner | Role | % | Since | Type |
|---|---|---|---|---|
| Karen Traynor | corporate director | 100 | 2019-03 | |
| Karen Traynor | w-2 managing employee | 100 | 2019-03 | |
| Kimberly Strangstalien | w-2 managing employee | 100 | 2019-10 | |
| Ashley Lagerquist | w-2 managing employee | 2012-04 | ||
| Blane Charles | corporate director | 2020-01 | ||
| Dave Sarnowski | corporate director | 2020-01 | ||
| David Hartberg | corporate director | 2019-12 | ||
| David Hartberg | w-2 managing employee | 2019-12 | ||
| Dori Mickelson | corporate director | 2020-01 | ||
| Kathy Stittleburg | corporate director | 2020-01 | ||
| Marilyn Clauson | corporate director | 2020-01 | ||
| Nathan Campbell | corporate director | 2020-01 | ||
| Paul Larsen | corporate director | 2020-01 | ||
| Sharon Nelson | corporate director | 2016-01 | ||
| Tom Weston | corporate director | 2020-01 | ||
| Vicki Anderson | corporate director | 2020-01 |
Ownership changes
No CMS ownership change on record since 2016 — this hospital has not traded in at least a decade.
Who has been buying in WI
Completed CMS ownership changes in this state. These buyers already cleared the licensure process here — and whoever advised them knows this market.
| Date | Buyer | Seller | Hospital | Beds |
|---|---|---|---|---|
| 2018-01-01 | Mayo Clinic Health... | Mayo Clinic Health System -... | Mchs-Chippewa Valley | 25 |